"Enabling technologies for Ultra HD are evolving and LG is leading the way with H.265 built-in to our new models. Of course, only one Ultra HD TV now on the market has HDMI 2.0, because it was just finalized. We can't say when exactly, but future Ultra HD TVs (from LG and presumably from others) will include this capability down the road. In the meantime, we are reassuring the early-adopter consumers who have purchased LG's first-generation Ultra HD TVs that we'll have a solution to handle 60Hz 4K content in the future." - John Taylor, Vice President Public Affairs and Communications.