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上到畫先講。
劉一舟 發表於 2009-11-14 13:51 
中國同步上左,官方"話"冇刪片,開畫screen數目打破TF2暑假的內地外語片記錄
今次sony有機會凍過水
但觀乎舊年套10000bc咁嚇人,emmerich都可以問到sony攞兩億去拍先好野
hand神 發表於 2009-11-14 08:53
今日deadline有提到呢方面問題:
Sony Pictures is saying this morning its 2012 opened as a runaway No. 1 with $23.7 million Friday, including $1M in Thursday midnights, for what's looking like a $61+M weekend. That's big for a PG-13 popcorn pic that's neither a previously established brand or franchise. Yet another in a long line of signature Roland Emmerich films featuring world destruction, this catastrophe film was anything but at the domestic and international box office. It became Sony Pictures' 8th #1 North American film this year by exceeding expectations due to a marketing campaign that went into overdrive 6 weeks ago.
As for 2012, Roland Emmerich of Independence Day, Godzilla, Day After Tomorrow and other pics in the apocalyptic genre, came to market with this spec script in February 2008 right before the release of his bomb 10,000 BC with its humiliating "9" Rotten Tomatoes score. Sony won a fairly competitive bidding war to get the property, but had to commit to a whopping 25% of the gross for Emmerich, as well as a staggering $200 million budget for 2012. (Film financing circles speculate the cost ballooned past $300M, maybe because of Roland's reputation for not controlling costs, but Sony execs vehemently deny this.) That said, all the money went to special effects on this 2 hour, 39 minute, nonstop series of deaths, explosions and collapsing buildings. Certainly not to actor salaries. (Seeing small movie standout Jon Cusack as the lead in this bloater, and you wonder why the filmmakers couldn't pay for a "real" action star.) Or a real script. (The more candid reviews advised audiences to "look, not listen".)
Yet this weekend's great numbers for 2012 prove once again the irrelevance of movie critics and bad buzz (only 36% positive reviews on Rotten Tomatoes) and the effectiveness of early and relentless marketing. Not to mention everyone's seemingly insatiable appetite for world annhilation especially when it targets iconic landmarks. "Really, how many times can you get away with destroying the White House? Nice touch taking out the Vatican, though, even with the Pontiff on the balcony," snarked a rival studio exec to me. (But when Emmerich proposed demolishing a sacred Muslim shrine, his colleagues freaked out about a possible fatwa -- and the idea was dropped.)
Awareness was high among all quadrants for 2012 with a slight edge to males under age 25 who also showed strongest definite interest and drove tonight's big box office since everything else in the marketplace for them was holdovers. Hollywood expects 2012 to be flat or down for Saturday. But even though the world didn't come to an end for Sony because of this budget-buster, with talk of another $150 million spent on global P&A, the studio has a long way to go to break even. "Even with some huge international grosses that are the hallmark of Roland's films, Sony isn't out of the woods yet," another studio competitor warned me.
The studio opened 2012 on Wednesday overseas in what has been a $22 million cume from 38 territories going into Friday when the pic expands into 100 countries. "From Day One, this has been a worldwide play for the studio. We have many highly-ranked opening days. Again, remember for a new, non-branded, non franchise title, this is shaping up nicely all over the globe," a Sony exec told me. Highlights so far included France with the 2nd biggest non-sequel opening day ever, and the 12th biggest opening day among all movies; and Russia, the 2nd biggest opening day ever; plus big numbers in Germany, Belgium, Korea, Poland, Australia, and Thailand. |
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發表於 2009-11-14 08:53
