I want to buy 40 feet so total $1000, but she got only 39 feet left and so she gave me another shorter one 13 feet long so altogether 52 feet $1000. It fits my purpose and I used 13 feet for 1 pair single run for front av speakers. Then cut the 39 feet into 5 , 1 single run fir center speaker and 1 pair double run for audio speakers. I think it's v good deal!