Below you'll find the settings we found best for viewing the Sony KDL-55HX850 in a relatively dim room via the HDMI input. Your settings may vary depending on source, room conditions, and personal preference. Check out the Picture settings and calibration FAQ for more information. http://news.cnet.com/8301-17938_105-9996461-1.html
--Picture Adjustments menu--
Setting Memory: [any]
Picture Mode: Cinema 2
Backlight: 1
Picture: 89
Brightness: 51
Color: 48
Hue: 0
Color Temperature: Warm 2
Sharpness: 50
Noise Reduction: Off
Reality Creation: Off [Greyed out]
Video Area Detection: Off [Greyed out]
Resolution: 10 [Greyed out]
Noise Filtering: Min [Greyed out]
Smooth Gradation: Off
Motionflow: Off
CineMotion: Auto 1
--Advanced Settings menu--
Black Corrector: Off
Adv. Contrast Enhancer: Off
Gamma: 0
LED Dynamic Control: Standard
Auto Light Limiter: Off
Clear White: Off
Live Color: Off
Detail Enhancer: Off
Edge Enhancer: Off
Skin Naturalizer: Off [grayed out]
i/p Conversion Preference: Quality [grayed out]
--Screen menu--
Setting Memory: [any]
Wide Mode: Full
Auto Wide: Off
4:3 Default: Off [grayed out]
Auto Display Area: Off
Display Area: Full Pixel
Screen Position: [grayed out]
Vertical Size: 0 [grayed out]