http://www.hifivision.com/televi ... ony-bravia-lcd.html
Turn Off the TV then
press DISPLAY (I+) -> 5 -> VOL DOWN -> POWER
Gets you into the diagnostics screen which shows the hours.
00000-00000-XXXXX Last 5 are the lcd panel hours.
You can check how long the TV usage hours. Mine one is 85hrs only